Sideflare

It's about time to get back to posting here, so I'm kicking it off with an awesome on-going creative collab I've had with the guys at Sideflare. They specialize in producing custom patches & apparel catered to Navy pilots, squadrons, and more. I initially teamed up with the guys to help redesign their brand identity, but since then we've collaborated on countless custom designs and apparel. Check out the rebrand designs below and let me know your favorite. Cheers!

Creating the Sideflare shaka logomark was key to capturing the vibe of the rebrand. The goal was to create a visual element incorporating their pilot gear mixed with their pacific coast lifestyle. So we mashed up their standard flight glove with the shaka, then boom the Sideflare shaka was born!