Phorum

Phorum

Innovation in the medical treatment search. Through AI and machine learning.

Phorum uses AI and machine learning to accelerate the discovery of medical treatments. It offers the technology to accelerate their discovery and manufacturing at a lower cost. Its challenge: to attract investors with a brand that reflects its innovation without losing its alchemy-inspired essence.

The central icon of their identity had to be the philosopher's stone, but how could they represent it without falling into the obvious? After multiple geometric explorations, the answer was simplicity: a pure rhombus, treated with gradients that turn it into an ethereal and technological crystal. In his visual narrative, the scientist transforms the raw stone into the final logo, reflecting the discovery process that Phorum makes possible.

Services: Branding | Web Redesign | Editorial Design