Sweet Tooth – Hand-Drawn Branding & Illustration for a Playful

Sweet Tooth – Hand-Drawn Branding & Illustration for a Playful Bakery

"Sweet Tooth" is a bold, playful bakery brand that needed a custom illustrated identity to capture its fun, whimsical aesthetic. I designed a fully illustrated logo, signage, wall art, and marketing materials to create a cohesive, eye-catching brand experience that’s impossible to ignore.

🔥 What I Designed:

Hand-Drawn Logo Design – A custom, bold, and playful identity that reflects the brand’s sweet & sassy personality.

Illustrated Wall Art & Signage – Large-scale, candy-inspired artwork that transforms the space.

Branded Table Cards & Promotional Materials – Cohesive print elements that enhance the bakery’s brand experience.

Sugar & Spice Skate Deck Design – A unique, brand-inspired collectible piece.

Social Media & Marketing Assets – Fun, engaging visuals designed for brand awareness.

🎨 Style & Approach:

  • 100% Hand-Drawn & Custom – Every element was illustrated to match the bakery’s theme.

  • Vivid, Candy-Inspired Color Palette – Bright, inviting, and full of personality.

  • Cohesive Brand Storytelling – Designed to work across physical & digital branding.

🚀 Why This Matters:

A bakery isn’t just about great sweets—it’s about creating an unforgettable experience that customers want to return to. This project showcases how illustration-driven branding can make a business stand out, attract customers, and build brand loyalty.

🚀 Want a brand that’s as bold and sweet as your business? Let’s create something unforgettable!

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Carissa Lee
Illustrative Brand Designer | Packaging Artist

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