TDX

Objective

Increase awareness (Awareness) of TDX, the digital asset trading and exchange hub under SET Thailand, among target audiences interested in digital asset investments.

TDX (Digital Asset Exchange) is a relatively new platform within the digital financial market and lacks widespread recognition. To address this, SUFFIX has developed a targeted communication strategy aimed at identifying and engaging with high-potential user segments through relevant content and messaging.

The strategic plan includes creating a comprehensive range of creative content such as infographics, articles, and short videos in collaboration with external teams. SUFFIX also manages TDX’s social media channels, including Facebook, YouTube, and TikTok, while leveraging finance and investment-focused influencers such as Money Buffalo, timetomakemoneyy, and Stocker Day to amplify reach and credibility.

Online advertisements are designed to increase brand awareness and user engagement. SUFFIX provides regular monthly reports on campaign performance, continuously refining the strategy to achieve greater efficiency and results.