DIAGE

Objective

To create awareness and provide information for a newly launched Digital Art Festival.

"DIAGE" showcases a vibrant blend of electronic music, captivating audiovisual performances, and experimental music, alongside an array of digital art installations. The festival also features interactive art, immersive lighting art exhibitions, and a series of enlightening lectures and workshops. It serves as a dynamic platform for people to convene, exchange, and immerse in novel concepts and ideas shaping the future.

For festival-based businesses, providing detailed information to attract participants is crucial. The challenge in this project was raising awareness for a digital art festival, a relatively new concept in Thailand. As the country's first digital art and music event, SUFFIX proposed a communication strategy focusing on educational content to help the public understand digital art and music.

The target audience was divided into two key groups: Thai nationals and expatriates living in Thailand. SUFFIX also designed and developed a website to provide comprehensive details about the festival, including participating artists, show schedules, and practical information such as the most convenient transportation options for attendees.