UP & UNDER

Objective

Design an e-commerce website for Up & Under

"Up & Under" is a brand that specializes in producing shapewear designed for everyday use. Our focus is on enhancing women's comfort and confidence in their everyday lives while emphasizing the importance of product design, innovation, and quality. Our products are tailored to suit every body shape of women.

This project presents several challenges in aligning the production of our brand's shapewear products with everyday activities and catering to our target audience who will visit the website.

SUFFIX has meticulously categorised our product offerings and designed the user journey from product selection to payment processing and order tracking, including the process for returns in case of product issues. In terms of the overall website design, we have adhered to the brand's guidelines, encompassing language, imagery, colour schemes, and various icons. These elements have been harmoniously integrated to create a seamless online shopping experience that resonates with our customers' daily lives, ensuring they feel comfortable and confident in their body shape.