Smart Speakers boom

WeAreBrain has teamed up with HEINEKEN Netherlands to create an exciting new Voice skill functionality to their Heineken Drinkies beer ordering app. Now you can order beer anywhere, anytime through a sophisticated Voice application using Google Assistant via mobile or smart home devices.

Currently, the Smart Home market share in the Netherlands is estimated at $900m and is expected to grow to $1.7 billion by 2023. With Heineken Drinkies being available on Google Assistant and Smart Speakers it has opened up a new market, allowing for larger distribution with reduced marketing spend. Added to this, there is little competition in this new area yet. It is, therefore, easier to promote, as opposed to the traditional app and online channels.