FitFortune – High-Converting Landing Page for a Personal Trainer
👋 Hey Dribbble community!
I’m excited to share the landing page redesign for FitFortune, a personal trainer’s website built to attract and convert more clients through a streamlined and engaging user experience.
Project Overview
The client approached me with concerns about high bounce rates and low conversion rates, struggling to turn website visitors into booked consultations. After a detailed analysis of the page’s structure and content, I identified key issues affecting the user journey and engagement. To address these challenges, I restructured the landing page with a clear focus on usability, strategic content placement, and optimized calls-to-action.
My Approach
🔹 Target Audience Research – I analyzed the trainer’s ideal clients, their goals, and the obstacles preventing them from taking action.
🔹 Page Structure Optimization – The entire layout was redesigned for clarity, ensuring visitors quickly find key information and feel motivated to reach out.
🔹 Strategic CTA Placement – I strategically placed call-to-action buttons throughout the page, leading users toward the primary goal—scheduling a consultation.
🔹 Engaging Interactions & Modern UI – I introduced intuitive micro-interactions, clear service breakdowns, and social proof to build trust and encourage conversions.
The result?
A conversion-focused page that not only provides valuable insights but also makes it effortless for potential clients to take the next step and book a session.
I’m excited to see how this transformation helps FitFortune grow its client base and impact more people on their fitness journey!
Live Website
Check out live version here.
Let's Connect
I’d love to hear your thoughts or discuss a potential collaboration—feel free to reach out to me via Linkedin.
