Softspot 01
Recent branding development for Softspot, a new sweet shop offering soft serve ice cream, fresh baked cookies, pastries, dirty sodas, and coffee drinks. We provided a full range of services, including brand voice and tone development, tagline and messaging, visual identity, signage, and packaging.
The tagline is "It's time for a smile.," and the logo features Softspot's new mascot, Spot, an abstract geometric "S" that doubles as a smiling face, paired with an Art-Deco-inspired logotype. The interior design of the restaurant pays homage to the Memphis Design aesthetic of the 1980s, so, naturally, our visual language and brand tone followed suit.
Inspiration
Sketches
Photoshoot
Images © Damith De Silva Photography
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