Branding 'amekop'

When a major Belgian television soap needed an authentic, on-screen beer brand, they turned to me for the branding. The challenge? Create a visual identity that felt as real as any heritage Belgian beer while carrying a subtle narrative edge that fit seamlessly into the show’s world. Amekop—a name that plays on both local slang and beer culture—was born.

Amekop debuted on the show as a fully realized beer brand, seamlessly fitting into the narrative and environment. Beyond the screen, the design generated buzz, proving that even fictional brands can leave a lasting impression. The identity was not just a prop—it became a believable part of the show’s universe, demonstrating the power of thoughtful, story-driven branding.

Background Images generated with Midjourney and Visual Electric