BRAND BOARDS: MIXED CONCEPTS

Overview: These brand boards were a small part of personal projects for my university to practice personal brand development, identity design, and visual branding.

The Problem: Nailing down the visual aesthetic and vibe that each concept brand wanted to convey to its target audience and develop a visual brand identity.

Responsibilities: Brainstorming, mood board development, color theory, branding, visual identity, identifying target audience, monitoring potential competitors.