This logo was designed for a data analytics and visualization company that supports nonprofits and mission-driven organizations. The brand needed to balance technical expertise with a welcoming, non-intimidating feel, making data accessible to non-technical audiences while maintaining a professional and optimistic tone.

Color palette

The primary color, electric blue, symbolizes trust, innovation, and digital precision - perfect for a data-focused brand. The secondary color, vibrant amber, adds warmth and energy, reflecting optimism and approachability. Balanced with deep black for contrast and sophistication, this palette creates a modern, professional look that is both welcoming and impactful.