American Pecans | Homepage Concept
Exploration of a homepage concept for American Pecans
The new homepage for the American Pecan Promotion Board is designed to be the ultimate industry hub for all things pecan-related. Moving away from mixed messaging, the refreshed design prioritises industry-focused resources, farming education, market insights, and historical context – ensuring growers, processors, and stakeholders have easy access to the information they need.
Key Features
🚜 Industry Resources & Insights First
The homepage prominently features key industry updates, including market trends, production reports, and USDA data, ensuring growers and stakeholders stay informed about the latest developments in the pecan sector.
🚜 Growing & Harvesting Education
A dedicated section provides in-depth resources on pecan farming, from best practices for planting and orchard management to harvest season timelines, pest control strategies, and sustainability efforts. Video tutorials and expert insights help both new and seasoned growers optimise their operations.
🚜 Pecan History & Industry Significance
Interactive storytelling highlights the deep-rooted history of pecans in the U.S., their role in agriculture, and their economic impact. An interactive timeline showcases the evolution of pecan farming, while grower spotlights offer personal stories from those shaping the industry.
🚜 Pecan Industry Events & Exhibitions
A central hub for trade shows, industry conferences, and networking events keeps professionals informed about upcoming opportunities, complete with registration details and event highlights.
🚜 Pecan Industry Community
A dedicated space fosters connection and collaboration among industry professionals, featuring:
→ Grower forums & discussion boards to share experiences and challenges.
→ Industry news and spotlights to keep growers updated with the latest seasonal information.
→ A directory of industry contacts, including processors, researchers, and suppliers.
→ A newsletter sign-up for regular updates on market insights, regulatory news, and industry events.
🚜 Refreshed Aesthetic & Seamless Navigation
The design embraces earthy, professional tones and high-quality agricultural photography, reflecting the authenticity and craftsmanship behind pecan farming. A clear, structured layout ensures easy access to essential information, making the homepage a go-to resource for the pecan industry.
This revitalised homepage positions the American Pecan Promotion Board as the definitive source for industry knowledge, farming education, and market insights, empowering growers and stakeholders with the tools they need to thrive.
View the Case Study here: bargussbatistic.com/project/american-pecans
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