FC Barcelona Eternal Seats NFT & Website

Client: FC Barcelona

Project Scope: Website Design, NFT Design, Strategic Workshops

Overview

I collaborated with FC Barcelona to design a website and NFT for their exclusive fan membership program, which provided unparalleled access to events, games, and experiences. The project aimed to bridge tradition with Web3 innovation, offering fans a unique digital collectible tied to real-world benefits.

Solution

• Website Design – Created an engaging, brand-aligned website to promote the NFT, effectively communicating its value and driving fan engagement.

• NFT Design – Designed a 3D digital collectible that was an exact replica of the seats from Camp Nou stadium—a visual metaphor symbolizing the NFT’s ability to unlock access to those very seats for games and events.

• Workshops – Conducted UX and strategy workshops with the FC Barcelona team based in Spain to align the NFT’s design and messaging with their heritage, fan culture, and digital innovation goals.

• Community & Web3 Content - I also designed a community page for the Barça Vision website, featuring a blog-style content hub focused on blockchain technology, Web3 adoption, and fan engagement in the digital space.