STA - Visit Saudi 2024

The Saudi Tourism Authority (STA) partnered with Nimblebot to create a captivating summer campaign positioning Saudi Arabia as a premier global travel destination.

STA needed a multi-platform campaign to highlight the Kingdom’s diverse summer offerings, from cool mountain retreats to luxury seaside resorts, and appeal to a broad local and global traveler demographic.

We developed high-quality TV commercials, engaging social media assets, digital advertisements and in-flight entertainment content to showcase Saudi Arabia’s natural beauty, cultural richness and luxury experiences. The campaign utilized vibrant visuals, compelling storytelling and a cohesive narrative to inspire exploration and travel.

The campaign achieved wide audience reach across multiple channels, elevated Saudi Arabia’s brand image as a vibrant summer destination and delivered seamless storytelling that resonated with local and global travelers, effectively positioning the Kingdom as a top-tier summer destination.