Brand identity design for cooking supplies company

Blissful serve is a company that sell cooking supplies with a mission to help parents provide joy in the kitchen when preparing feast for the family. The goal was to design brand identity

CASE STUDY

Message:Comfort, kind

Target audience: Parents 

Challenge : The first stumbling block that needed to be dealt with first was to come up with a name that will resonate with message set in place. The second block was to develop consistent brand identity that will resonate with the target audience.

Solution: Observations found during research are, that parents are fun when they are together with their kids, lots of laughter happens.

Brand name: So implemented the idea of fun on the name "Blissful". Since mum is the one who do the magic in kitchen of preparing meals, l incorporated "serve" into the name and hence "Blissful Serve". Comfort is also associated with fun, joy.

Font: Denk one font is playful in its structure, how each character respond to another convey the atmosphere of fun, joy, laughter and that's why the font was used.

Colour: Parents bring comfort to the family, make children feel safe and sound. Comfort is associated with warmth, friendliness, creativity, innovative-ness. Hence, the use of yellow colour and to complement the colour, l used black which is associated with boldness and courage of parents. Mums are creative, innovative when it comes to preparing meals for the family and that's why yellow colour.

Tone: fun, friendliness, joyful

Visual identity: To convey the message to the target audience, consistent visual system was also developed to different touchpoints, which in turn will create memorable experience to the audience.

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