Circle City Fire

Circle City Fire is Indianapolis’ premier fire arts troupe, blending ancient fire artistry with modern performance dynamics. From mesmerizing fire poi and hoops to acrobatic feats that light up the night, their performances captivate audiences with breathtaking displays of skill and storytelling. By day, vibrant LED and daytime acts ensure their energy shines in any setting, creating immersive experiences that leave audiences spellbound. Each show celebrates the fiery spirit within, weaving a seamless connection between tradition and innovation.

The approach

The visual identity for Circle City Fire needed to reflect their dynamic performances and the captivating artistry of their craft. The logo design drew inspiration from the intricate flame fans used by the performers, symbolizing both precision and elegance. The swirling forms evoke movement and energy, capturing the troupe’s ability to transform fire into an extension of their art. The result is a bold, recognizable mark that embodies the passion and creativity at the heart of Circle City Fire.