Second Chance Mitt Co. Logo

A Re-brand for a passion project I created in December 2023, the colour palette was re-worked to make the brand lighter and brighter, and the chunkier lettering makes it stand out on signs and easier to translate to print. The brief for the project was based on a shop that sold second-hand knitted clothing items but also donated a proportion of their items to homeless people sleeping on the streets of Pennsylvania US.

Below is the old logo, Also created in Adobe Illustrator but the technical skills are still in the early stages for this design. Design skills are always developing.