Eats & Beats: The Dine-around Campaign

Cool Inc redefine the city's nightlife with a one-of-a-kind immersive dining experience in VIA Riyadh.

In collaboration with the creative agency, the agency worked on the foundational visual identity and I worked on scaling it up and executing all the communication touch-points - digital, print, video, and environment branding. Around 5 F&B brands participated in this activation all across Via Riyadh.

The Eats & Beats campaign was deemed the most successful event in Via Riyadh and on its way again to launch Eats and Beats Volume 2.

Produced and edited the promotional teaser and launch videos. The main launch video was posted by His Excellency Turki Alalshik.