Medical Clinic Brand Identity

Brand identity project for an integrative medical clinic in Scottsdale Arizona. Integrative medicine is the harmonious marriage between conventional and alternative medicine. The mark we crafted executes just that. The straight bar is symbolic of conventional medicine; in the fact that conventional is research based, diagnostic, and matter of fact. The curve represents alternative in the fact that its organic, natural and approachable. When the two parts come together, a wholeness is achieved. That wholeness is symbolized by the circle. Enjoy!