BUA – Brand Identity & Naming

Shop Smart, Shop BUA

For this project, I was tasked not only with designing the brand identity but also with creating the name. BUA represents strength, efficiency, and reliability—perfectly aligning with its role as a high-quality e-commerce marketplace for tools and equipment.

The branding is built on precision and adaptability, featuring a bold green & dark palette, geometric iconography, and a sleek digital-first approach. From packaging to web design, merchandise, and signage, the identity ensures a seamless and powerful brand presence.

🔧 Shop Smart. Shop BUA.

Let me know what you think! 🚀