Urban Geode Brand, Identity and Digital Experience

Paige Smith is the artist behind Urban Geode—a series of work she originally installed in the cracks and crevices of LA, and eventually in locations across the globe. I helped extend her movement by creating a brand and website to help make Urban Geode a notable and global participatory art program.

My contributions included UI/UX design and content strategy for a responsive website, copywriting, branding and identity.

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