URX Knowledge Graph (Conceptual User Experience)

At URX we have built technology to be able to identify what a particular web page is about and display relevant links and information about that specific entity. For example we can determine that a page is about Ellie Goulding and display information about who Ellie Goulding is as well as deeplinks to specific pages in apps that are related to her music/concerts etc.

This shot is one exploration of how we could use this entity extraction and data to create an experience that is useful to users. I like the idea of getting a peak of high level information about the subject I am reading about without being taken to a completely new article or experience.