10x Genomics - Global Sales Meeting Concept Art

I recently developed this design concept for 10x Genomics' 2025 Global Sales Meetings. Collaborating with copywriter Chris Breen, we created engaging content around the theme "break things and fail fast." Since this campaign was intended for internal use, we had the freedom to take creative liberties with the brand elements. While maintaining 10x's core brand fonts and colors, I reimagined them in ways that felt fresh and set this work apart from their existing market presence.