Skippy® Product & Campaign Concept

Developed a creative proposal for a well-known food brand, blending product innovation, branding, and marketing strategy.

The work focused on expanding the brand’s reach to a younger, trend-driven audience by introducing a high-protein snack concept.

Designed modern, clean packaging, proposed digital-first marketing strategies, and crafted a vision that bridges indulgence with health-conscious snacking.

The project highlighted my ability to merge creative design with strategic thinking for product development and brand growth.