[LOGO DESIGN] DC'S STREET FOOD

DC’s Street Food - Best Food from Local Street.

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Logo | Branding | Brand Identity

Field: F&B

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Street food is not just a dish, it is also a cultural feature that creates the uniqueness of each area. However, there are many eateries today that disregard food safety to pursue profits. Unlike them, DC’s Street Food was born with the mission of both preserving this unique cuisine and ensuring quality.

To be worthy of such investment in products, the brand development strategy also needs to be professional and start with an impressive logo.

With that spirit, Kaiza decided to use white and green as the main color tones with the intention of creating both minimalism and a sense of security, cleanliness and safety. The brand name is stylized and placed in the center - this is one of the design trends that uses brand names to optimize simplicity. Finally, inspired by the unique, unconventional “graffiti” lines, we used a strong, thick font to create certainty and demonstrate the brand's stability.

Designed by Kaiza

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KAIZA CO.,LTD

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