Blending Sci-Fi with Art Nouveau Elegance

The Astrogears identity was born from a fusion of sci-fi aesthetics with an Art Nouveau twist. The goal was to create a logo that feels futuristic yet grounded, sleek yet hard-working—something that embodies movement, ambition, and a touch of the unknown.

The pairing of Inter (a modern sans-serif) and Literata (a sophisticated serif) aligns beautifully with Astrogears’ unique brand identity—one foot in the future, the other grounded in timeless elegance. They reflect Astrogears’ essence: bold, innovative, and built to inspire.

Astrogears' color choices balance deep, grounded tones with vibrant, futuristic energy, perfectly reflecting the brand’s fusion of cyberpunk sci-fi, Art Nouveau elegance, and a hard-working, forward-thinking mindset.

My Role: Art Direction & Design

Creative direction by David Waggoner.

c. 2024