AXIS COFFEE SHOP | BRAND IDENTITY
CONCEPT OVERVIEW
Axis is more than just a café; it’s a space of inspiration for young designers, artists, musicians, and writers. We developed an identity that reflects the spirit of creativity and the atmosphere of modern bohemian culture.
SIGNATURE CHARACTERS
The branding is built around a deep green and warm beige color palette, evoking a sense of coziness and retro aesthetics. The main highlight is the unique mascots—hipster-like characters that embody the café’s visitors. They appear on packaging, menus, and social media, creating a recognizable and engaging brand image.
The visual language of Axis balances minimalism with creative expression, making it not just a café but a place for ideas and self-expression.
