Branding for a Security Startup: Designed by Creatif.Agency
The Challenge: Creating a Unique and Scalable Security Brand
Bakvakt, an Icelandic security solutions startup, was founded by three seasoned technicians with over 30 years of experience in the industry. Their expertise spans fire alarm systems, surveillance, and advanced security technology. With a focus on distributing and installing products like BlazeCut, iLOQ, and Reolink cameras, Bakvakt aimed to position itself as a trusted name in the Icelandic security market.
However, as a newly established company, Bakvakt needed a cohesive and professional brand identity that would reflect its technical expertise, reliability, and forward-thinking approach. They required a brand that could encapsulate their commitment to safety while remaining flexible enough to accommodate future growth.
Our Approach: Developing a Professional and Scalable Identity
We worked closely with the Bakvakt team to craft a distinctive and meaningful brand identity. The goal was to develop a strong visual language that embodied security, vigilance, and technological sophistication. Our approach focused on several key elements:
Logo Design
The Bakvakt logo system was designed for flexibility and scalability. We developed multiple versions to ensure usability across different platforms and surfaces:
Square Logo – Ideal for stickers, badges, and compact placements where the full text logo isn’t suitable.
Brand Application
With the branding foundation in place, we extended Bakvakt’s identity across various digital and print applications:
Digital & Print Billboards – Ensuring strong visibility for marketing campaigns.
Badges & Packaging – Reinforcing brand recognition across physical products.
With the branding phase successfully completed, the next step in Bakvakt’s journey is the launch of its website, designed to further strengthen its online presence and customer engagement. Stay tuned for the upcoming release!
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At Creatif Agency we specialize in building standout & timeless brands, that drive success. Contact us today to start designing your brand identity and establish your presence in the market.