Wubalu app

This project focuses on UX/UI design for an application that enhances customer engagement with restaurants through a gamified experience.

The app allows users to scan a QR code at the restaurant, tag the restaurant on Instagram, and receive a reward in return. This creates a strategy for engagement and customer loyalty, leveraging social media participation.

My Role

• Defining the information architecture and user flow.

• Designing wireframes and interactive prototypes.

• Creating an intuitive and visually appealing interface aligned with the project’s identity.

• Optimizing the user experience to ensure a fast and seamless process.

Design Process

1. UX Research – Analyzed references and case studies on digital loyalty strategies.

2. Wireframing & Prototyping – Developed wireframes in Figma to structure navigation.

3. UI Design – Created a modern and accessible interface.

4. Testing & Optimization – Conducted iterations based on user feedback to enhance the experience.

You can see the full project on Behance: https://www.behance.net/gallery/218665991/Wubalu-App