CIELEA | BRAD IDENTITY | SKINCARE

[EN]

Mission of the brand: to bring beauty and comfort through daily care rituals rooted in the power of nature and inspired by harmony. We strive to combine premium care, sustainability, and mindfulness so that every detail of our products brings joy and confidence.

Key aspects: Harmony with Nature: using natural ingredients and caring for the environment. Aesthetics and Comfort: every product is designed to become a part of a delightful self-care routine. Emotional Connection: helping people feel better not only physically but also emotionally. Conscious Choices: transparency in production, eco-friendly packaging, and social responsibility.

Archetypes: Sage, Caregiver, and Lover.

What has been done: full brand identity, logotype that provides brand values, detailed mindmap with brand meanings, package and product design and mockups.

Photos and products for mockups generated with Midjourney.