Redesign for Creative Agency, Design Concept
Hi! I present to you a design concept for a website redesign, aimed at showcasing the services of a creative agency while increasing user engagement and brand awareness. The original site, Morgana, serves small to medium business owners, marketing managers, and corporate clients seeking professional support in branding and online presence enhancement.
The main goals of this redesign are to highlight the company's portfolio and successful case studies, attract new clients, and increase conversions via contact forms. The design focuses on a modern, minimalist style, with a creative flair, emphasizing both elegance and clarity. Interactive elements and subtle animations are used to engage visitors, without overwhelming them.
The color palette revolves around deep blue, white, and shades of gray, complemented by warm orange accents, providing a professional yet inviting aesthetic.
With a focus on European markets, the design is scalable to support multilingual capabilities in the future, ensuring accessibility and broad appeal. This concept was created with the goal of enhancing user experience while maintaining a strong, recognizable brand identity.
Thank you for your attention!