MarTech Campaign Insights Dashboards

🎯 The goal

Design a dashboard app for marketing professionals to manage campaigns, gain actionable insights, and make data-driven decisions—all in one place.

💭 The challenge

We were tasked with migrating their existing platform from Matomo, a data-heavy analytics tool, while modernizing the experience. This meant not only managing the technical complexities of integrating large datasets but also ideating and refining highly custom widgets dreamed up by the client. Every widget had to be both visually intuitive and technically viable.

👨🏻‍💻 The outcome

The result? A clean, modernized dashboard that balances simplicity with power. Marketing teams can now manage their campaigns and view insights in a sleek, straightforward interface, complete with refined features that elevate the overall experience.

What do you think? 👀

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UserActive is a product design agency for B2B SaaS. We’re on a mission to help SaaS Founders create meaningful products users love.

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