Rebranded February

We’re continuing the monthly rebrand game—this time shifting February away from romantic love and consumerism and into a broader celebration of kindness, connection, and meaningful action.

Instead of focusing on what to buy, let’s focus on what to give. Not just to partners, but to friends, communities, and even strangers. Small acts of service, support, and care have the power to shape the world around us.

This month has already started with the power of collective empathy and the fight for social justice. Serbian students have been organizing peaceful protests for over two months now, awakening more and more people each day. I joined the protest in Vienna in front of the Serbian embassy, and witnessing this movement firsthand, I see the heart work they’re doing—it’s healing, not just for Serbia but for the whole region.

If you can’t relate to this specific cause, I still hope the world gains a teaching moment from it: it is never too late, and grassroots action can loosen even the most rusted screws of the system.What’s one kind thing you’re doing this month? Let’s make February about love in action. ✨