Monogram design - Swimwear brand
Mareva Swimwear - SWIMWEAR BRAND
THE BRAND
Mareva Swimwear was born from the vision of Sofia Martins, a Portuguese fashion designer and entrepreneur who, while living in Singapore, noticed a gap in the market for premium sustainable swimwear. Her passion for the ocean, timeless design and conscious fashion resulted in the creation of a brand that combines elegance, sophistication and environmental responsibility. With a name derived from Tahitian, “Mareva” means “traveler of the waters”, reflecting not only the brand's connection with the sea, but also the free and sophisticated spirit of its customers. Our challenge at bydanielastudio was to transform this vision into a strong, cohesive and distinctive brand identity in the competitive luxury swimwear market.
The Challenge Mareva Swimwear sought to establish itself as a global brand, differentiating itself from the countless options available in the premium swimwear market. However, it faced challenges such as: Positioning: How to make the brand stand out in the luxury sector without resorting to maritime visual stereotypes? Exclusivity & Sophistication: Creating an identity that conveyed high value and differentiation. Sustainability & Innovation: Communicate the eco-friendly approach without losing the premium essence. Emotional Connection: Building a strong narrative that engages the public and creates desire for the brand. Our role was to structure and elevate Mareva's identity, ensuring that every touchpoint with the brand conveyed effortless luxury, sophisticated minimalism and a real commitment to sustainability.
The Solution We created a complete brand system, developing a visual and strategic universe for Mareva Swimwear that reflects its essence and competitive differentials. The project included: Brand Strategy: We structured the brand's positioning, values, mission and essence to ensure clarity and coherence in communication. Brand Design: We developed an elegant and timeless logo, combined with a minimalist visual identity inspired by natural elements in an abstract and sophisticated way. Packaging & Print Design: We created sustainable and tactile packaging, exploring refined textures and finishes that reinforce the luxury experience. Website Design: We designed an e-commerce site with intuitive, clean and premium navigation, focusing on the customer experience and immersion in the brand. Social Media Templates: We developed an exclusive set of templates for social media, ensuring visual cohesion and digital authority for Mareva Swimwear. Every detail was designed to connect the brand to its audience in an authentic way, raising its perception and consolidating its identity in the world of premium sustainable swimwear.
See the full project on Behance
____
Services and Inquiries: https://www.bydanielastudio.com/
Follow me on Instagram