Fennel Fintech: Investing in principles

🔍 Turning User Insights into Better UX

I recently worked with Fennel to enhance their mobile app by identifying and solving key usability issues. During user testing, we uncovered critical pain points in onboarding, data presentation, and navigation. Users struggled with trust barriers, empty states lacking guidance, and complex data visualization that led to misinterpretations.

💡 Our Approach:

✔ Conducted in-depth user interviews to understand blockers.

✔ Prioritized issues based on impact and user trust.

✔ Designed data-driven solutions to improve navigation, onboarding, and feature discoverability.

✨ The Result: A redesigned experience with clearer onboarding, intuitive UI patterns, and enhanced trust-building elements—all validated through iterative testing.

📌 Visit the case study to see the redesigned screens and how research shaped them!

📖 Want to start running user tests but don’t know where to begin? Check out my article on user testing for designers: Read here