Locke's Group - Website Design

Overview

Locke’s, an EPCM Contractor operating since 1948, required a modern website that reflected its expertise, innovation, and commitment to people. The redesign aimed to set the company apart from competitors, highlight its core values, and provide a tech-forward, intuitive experience for users.

Challenges & Solutions

• Standing Out in a Competitive Industry

  • Many construction websites feel outdated and lack uniqueness.

  • The new design incorporates modern typography, high-quality visuals, and textured overlays of transmission towers to create a distinct brand identity.

• Showcasing Legacy Without Dated Design

  • While Locke’s has 75+ years of experience, the focus needed to be on its future.

  • The homepage tagline, “Total Performance People Since 1948,” acknowledges history while emphasizing continued growth and expertise.

• Highlighting People as the Core

  • Locke’s values its employees and wanted a human-centered design.

  • Large imagery of teams in action and sections like “Putting People First” reinforce the company’s commitment to its workforce and community.

• Creating a Tech-Forward Experience

  • The site needed to be engaging but also easy to navigate for industrial and government clients.

  • A clean, structured layout, smooth scrolling, and intuitive toggles improve the user experience and keep information accessible.

• Showcasing Services Without Overwhelming Users

  • Locke’s offers a wide range of services that needed to be clearly presented.

  • Interactive sections and visuals ensure each service is highlighted concisely without clutter, making it easy for users to explore offerings.

• Improving Recruitment & Careers Section

  • Locke’s wanted to attract new talent while simplifying the application process.

  • A structured careers page includes an easy-to-use form for resume submissions, along with highlights of the company culture, benefits, and opportunities.

Full Homepage Design