Your approach — your achievements
Your approach — your achievements
Corporate identity rebranding project for the «10 000 Steps» app.
Task
To develop a logo and corporate identity for an application that motivates employees to participate in physical activities and sports. The app offers individual tasks and team events related to an active lifestyle. Participants receive points and rewards that can be exchanged for souvenirs.
Solution
The logo is designed in the form of handwritten writing, which emphasizes the informality of the sports community, focusing on individuality, where everyone sets their own goals and finds like-minded people. This personalized approach is expressed in a unique «hand-drawn» graphics of the logo and corporate identity.
Corporate identity includes not only the ideological concept of the logo itself (numbers in the image of a flourish), but also graphic elements symbolizing activity and health: for example, the image of a clock reflecting the time spent on useful activities. The graphics reinforces the association with movement, team spirit and positive mood.
The developed corporate identity is easily integrated into various media formats, providing a holistic perception of the brand and its recognition.