This is a redesigned landing page for GrabOn,

aimed at enhancing user engagement, brand recall, and overall visual aesthetics. The primary focus was to create a layout that highlights GrabOn’s value proposition while improving usability and branding elements.

Key features of the redesign include:

• Hero Section: Eye-catching tagline with vibrant colors and imagery to captivate attention and communicate the brand's focus on deals and savings.

• Category Tabs: Clean and organized navigation for better user accessibility.

• Offers Showcase: Well-defined sections for “Most Used” and “Best Offers” to highlight popular deals visually.

• Visual Hierarchy: Improved content flow with consistent font sizes, bold typography, and vibrant colors to guide user focus.

Case Study: How This Design Elevates Branding and User Experience

Objective:

To create a visually appealing landing page that aligns with GrabOn’s branding while resolving existing usability and aesthetic challenges.

Key Issues in the Previous Design:

1. Cluttered Layout: The original landing page was overloaded with content, leading to user confusion.

2. Lack of Visual Appeal: Insufficient use of vibrant colors and engaging imagery reduced the overall impact.

3. Poor Content Hierarchy: Users struggled to identify important sections quickly.

4. Outdated Typography: Fonts lacked modernity and accessibility.

Solutions Implemented:

1. Streamlined Layout:

   • Adopted a modular grid system to organize content into clearly defined sections.

   • Used ample whitespace to declutter the design and improve readability.

2. Enhanced Branding:

   • Incorporated GrabOn’s primary colors (electric blue and lime green) with accents of orange to evoke excitement and urgency.

   • Used lifestyle imagery to make the platform more relatable and engaging.

3. Improved Content Hierarchy:

   • Highlighted the “Save Big Today!” tagline and prominent CTA buttons in the hero section.

   • Designed category tabs and deal cards with contrasting colors and typography for better focus.

4. Modern Typography:

   • Used Poppins for headings and Roboto for body text to ensure readability and visual appeal.

Impact:

1. User Engagement: The vibrant and visually striking design attracts attention and keeps users engaged.

2. Improved Navigation: Clear segmentation of categories and offers enhances usability.

3. Stronger Branding: A cohesive color palette and updated typography align with GrabOn’s mission to be India’s leading deal marketplace.

4. Scalability: The responsive design ensures consistent experience across all devices.

If you loved this transformation for GrabOn, drop a ❤️ and share your thoughts in the comments! Follow me for more bold and creative design inspirations—together, let’s make the web more beautiful, one project at a time. ✨🚀