Polecat Agency concept #3
This idea was born directly during the briefing conversation, where Polecat Agency expressed their commitment to avoiding traditional outsourcing. They focus on innovative software solutions and building dedicated product teams, delivering tailored results and fostering strong client partnerships. This approach embodies the essence of a 'boutique'—an engineering boutique, specifically, since they are developers.
We were drawn to this term for the contrast between two distinct characters: the engineering—technical, precise, and rational—and the boutique—charismatic, atmospheric, and unique. This combination felt original and full of visual potential, forming the core of the concept, which combines diverse aesthetics.
For the typefaces, we chose two extremes: the monospaced Marfa Mono for the "Engineering" world and the elegant Arizona for the "Boutique" world, both by Dynamo Typefaces.
This approach creates a subtly decadent character, uncommon in the IT industry.