Leyma Design Shop Visual Identity
Leyma Design's branding also extends to its shop, where the agency embraces a more experimental and uninhibited creative direction. While the core identity maintains a balance between rationality and creativity, the shop is where the latter takes center stage. Here, the visual language becomes more playful and expressive, with a bolder use of colors, dynamic shapes, and fluid, curvier forms. This evolution of the brand reflects the shop’s purpose as a space for unrestricted artistic exploration—where design breaks free from structural constraints and fully embraces imagination and spontaneity, while still remaining cohesive within the overall brand identity.
The shop’s branding takes inspiration from the unique shapes created by laser cutting acrylic—specifically, the negative space and leftover frames formed during the cutting process. These organic cutouts and structural outlines become the foundation for the shop’s graphic elements, reinforcing the connection between the brand’s visual language and its core craft. Since the store focuses on laser-cut and 3D-printed jewelry and decor, this approach ensures that the branding feels inherently tied to the creative process, turning production remnants into a design feature that celebrates experimentation and craftsmanship.
