Leyma Design Branding
Leyma Design, founded by graphic designer Leyre San Miguel (Basque Country) & product designer Matthew Townsend (United States), is a global design studio with a dual focus on product and graphic design. The studio creates functional, timeless designs that inspire in the modern world and evolve with the times.
Grounded in thorough research and strategy, their approach prioritizes thoughtful designs that transcend mere aesthetics. With a commitment to a smooth and collaborative creative journey, the studio works hand in hand with their clients, ensuring their needs are met with empathy and precision every step of the way.
Their new branding reflects a refined balance between modern minimalism and artistic expression. The identity system is built around a sleek, sophisticated wordmark, complemented by a confident color palette that embodies creativity and clarity.
At the heart of the branding lies an oxymoron: the coexistence of rationality and creativity—two forces often seen as opposites, yet both essential to Leyma’s thoughtful approach. This contrast is visually represented not only in the logo, where precise, geometric lines meet softer, curvier forms, but also throughout the entire visual system. The icons follow the same duality, balancing structured, grid-based compositions with organic curves, while the layouts play with asymmetry and alignment to create a sense of harmony between order and spontaneity. The result is an identity that embodies both structure and fluidity, reflecting Leyma’s ability to craft designs that are both conceptually rigorous and artistically expressive.
The visual identity approach focuses on clean typography and a flexible layout system, allowing the brand to maintain a strong presence across digital and print mediums. Subtle graphic elements add depth, reinforcing Leyma Design’s attention to detail and passion for craftsmanship. The design also emphasizes the studio’s projects and products. Clean layouts and subtle graphic elements create a refined backdrop that lets the work take center stage while still maintaining a distinct brand identity. The result is a cohesive and timeless identity that captures the essence of their creative vision.
