The Design Process

1. concept and idea

the goal was to create a visually appealing product advertisement that conveys the purity and richness of ajwain honey. the concept revolves around a warm, golden aesthetic with elements of nature, such as bees, sunflowers, and honey drizzling, to evoke a sense of authenticity and natural goodness.

2. gathering assets

- high-quality image of the honey jar

- stock images of bees, sunflowers, honey dipper, and pancakes

- textures and background elements to enhance the mood

3. background creation

- used a gradient-based warm golden background to give a sunset effect

- added sunflowers to create a natural farm-like environment

- placed flying bees strategically to add movement and realism

4. product placement and enhancements

- positioned the honey jar centrally to make it the focal point

- applied subtle shadows and reflections to ground the jar naturally

- adjusted brightness and contrast to make the label text readable

5. adding supporting elements

- placed a honey dipper with dripping honey on the right side to emphasize the texture and richness of honey

- stacked pancakes with honey drizzle to show product usage, making it more appealing

- blended elements seamlessly using layer masks and soft brushes

6. lighting and color grading

- applied a warm color overlay to unify the scene

- added highlights and shadows to enhance depth and realism

- used dodge and burn tools to refine lighting effects

7. final adjustments

- applied selective sharpening on the honey jar and key elements

- color corrected minor inconsistencies to maintain harmony

- added a slight vignette to focus attention on the product

this process ensures the final design is visually compelling, balanced, and effectively communicates the brand’s natural and authentic essence.