A step-by-step guide to digitally transforming the enterprise.

In an effort to teach C-level executives how to scale their app development processes (and deliver value at speed to their organization), a brave copywriter-designer-duo joined forces to write the manual.

Wrapping your head around a task as huge as digital transformation, let alone executing that vision in an enterprise setting, is a harrowing one at best. The trick here was to boil down and distill complex concepts into digestible chunks without boring the shit out of executive reading it.

Tempering the clinical and procedural nature of the content with a degree of approachability and visual interest was the challenge here. We printed them by the thousand in 2018-2019, until it was time to update the content and publish the next iteration.