Ferajna Branding and Packing design - beverage soda
concept design
Ferajna
Ferajna is a Polish beverage brand inspired by the songs of Stanisław Grzesiuk.
The main idea was to create a product that promotes Polish culture, particularly its language and history.
"Ferajna" is a Polish word that can be translated as gang, crew, or clique.
This product was created for both Polish and Erasmus students. The Polish language is rich and constantly evolving, while old-school phrases stand out as classic and timeless.
Research and sketches
In the very first stage, I started by listening to the recordings and sketching the stories behind the songs.
Concept
Each can features a compelling character with attributes of the corresponding fruits and a QR code linking to a website with song recordings and a story about Grzesiuk.
Visual identity
For this design, I used a Polish font inspired by Warsaw. For the colors, I drew inspiration from fruits and vibrant Pantone shades.
