Buy Nothing Day - Branding

As the opposite of Black Friday, ‘Buy Nothing Day’ encourages people to devote more time to their mental wellbeing rather than purchasing yet another meaningless commodity. The campaign also offers events with presentations on mindfulness and psychology to help safeguard participants’ mental health. 

Besides these events, users can download an application to track daily activities and feelings as in a bullet journal. At the end of every week and month, the algorithm provides reports on the data in the form of infographics. This way, users can discover trends and establish consistency in their behaviours. For example, they might realise that when the weather is gloomy, they feel overwhelmed or depressed, thus they go shopping to fill the void. Being cognizant of these tendencies can help them act more consciously.