Wilson™ | TM/KK Murakami
Wilson™ | TM/KK Murakami
The new tennis racket, created through a collaboration between Wilson and artist Takashi Murakami, is the focus of this CGI film. It highlights the fusion of Murakami’s distinct visual style with Wilson’s advanced technology. The design, inspired by the artist’s iconic floral motifs, merges athletic performance with contemporary aesthetics. This project emphasizes the blend of art and tennis, adding a creative dimension to the game.
Discover the film now
Backstage & Stillframes
The vibrant universe, inspired by the 12 petals of Murakami's iconic flower, bursts with color, creating dynamic, multi-hued worlds. The collaboration perfectly balances Wilson's refined elegance with Murakami's playful, colorful style, creating a unique fusion of prestige and creativity.
Digital Campaign
In addition to the CGI film, a social media campaign was thinked and created. Presented as a series of posters, it highlights Wilson's elegance alongside Murakami's iconic flower.
Thanks
Direction, Design, CGI, Motion & Production : Arthur Clyde Roger
Sound Design : Arthur Clyde Roger
Do you have a project ? Let's work together : arthur@clydestudio.fr
2025