Truth bomb: Buying eyeballs isn’t enough to grow your brand.
The strongest brands don’t just sell products—they create emotional connections.
Microsoft sells functionality.
Apple sells simplicity.
Transformational brands change how people see themselves.
To turn your brand into a feeling, find the peak experience of what you offer—when customers feel the most joy, relief, or empowerment—and make that your North Star. Stretch that emotion across everything: visuals, messaging, design.
When done right, you’re not just selling a product—you’re reshaping how people see your industry.
What BS rule are you ready to break?