Crumb Carnival Cookie Co.

Every designer has that one passion project that sparks pure joy. For me, this was Crumb Carnival Cookie Co.—a fictional brand concept that brought out my love for playful, nostalgic design.

I imagined a world where every cookie felt like a celebration, where bold flavors met vibrant visuals, and where a simple bite could transport you to the excitement of a carnival. That’s where the fun began!

From the quirky, energetic mascot to the retro-inspired typography, every detail was carefully crafted to tell a story—one of joy, indulgence, and childhood wonder. I wanted this brand to feel like a ticket to happiness 🎟️, something people would instantly connect with.

This project reminded me why I love design—it’s not just about aesthetics, but about creating experiences, emotions, and memories.

What’s a design project that has made you feel this way? Let’s chat in the comments! 👇