💵 Sponsored Face ID

Are we starting to ignore ads programmatically? Do ads need to become more creative to capture our attention?

A fellow subscriber to the newsletter (thank you 🙏) recommended the following idea after my previous FaceID post, and it seemed like an easy enough low-hanging fruit, so why waste it?

What If... FaceID brought you helpful ads (okay, "helpful" may be a stretch). In a world where we can preemptively expect ads and begin to ignore them even before we see them, placing ads where we least expect them might be the key to unlocking attention.

Sure, the FaceID screen lasts only a second or two, but the brand impression is hard to dismiss. Additionally, the benefit of multiple but subtle ad impressions throughout the day makes you wonder about the potential for the brand's positioning.

But let's face it—who needs any more ads? Apple might love this idea; even brands would be happy to jump on this bandwagon, but we, the consumers, will wholeheartedly reject it unless we also get something in return.

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